SCHOOL OF BUSINESS & MANAGEMENT

Bachelor in Business Administration

BBA · BBA (Honours) · BBA (Honours with Research)

Four-year semester-wise credit structure with specializations in Finance, Marketing, Business Analytics, Human Resource Management and International Business.

Curriculum as per the National Education Policy (NEP) 2020 Curriculum Framework w.e.f. 2025–2026.

Programme Bachelor in Business Administration

Duration 4 Years / 8 Semesters

Specializations Finance · Marketing · Business Analytics · HRM · International Business

Course Categories: MJC – Major MIC – Minor MDC – Multi-Disciplinary AEC – Ability Enhancement SEC – Skill Enhancement VAC – Value Added INT – Internship PRJ – Project DST – Dissertation

Semester I Common for all students

Course Name	Course Code	Course Type	Credits	Marks
Principles of Management	UGBBAMJC101T	MJC	4	100
Business Statistics and Logic-I	UGBBAMJC102T	MJC	4	100
Principles of Management	UGBBAMIC101T	MIC	4	100
Select from Pool A	Pool A*	AEC	2	50
Select from Pool B	Pool B*	SEC	3	100
Select from Pool C	Pool C*	MDC	3	100
Select from Pool D	Pool D*	VAC	2	50
Total Credits			22	600

Semester II Common for all students

Course Name	Course Code	Course Type	Credits	Marks
Human Behaviour and Organization	UGBBAMJC203T	MJC	4	100
Marketing Management	UGBBAMJC204T	MJC	4	100
Business Statistics and Logic-II	UGBBAMJC205T	MJC	4	100
Fundamentals of Marketing	UGBBAMIC202T	MIC	4	100
Select from Pool A	Pool A*	AEC	2	50
Select from Pool B	Pool B*	SEC	3	100
Select from Pool D	Pool D*	VAC	2	50
Total Credits			23	600

Semester III Common for all students

Course Name	Course Code	Course Type	Credits	Marks
Legal and Ethical Issues in Business	UGBBAMJC306T	MJC	4	100
Human Resource Management	UGBBAMJC307T	MJC	4	100
Business Environment and Public Policy	UGBBAMJC308T	MJC	4	100
Human Resource Management	UGBBAMIC303T	MIC	4	100
Select from Pool A	Pool A*	AEC	2	50
Select from Pool C	Pool C*	MDC	3	100
Select from Pool D	Pool D*	VAC	2	50
Total Credits			23	600

Semester IV Common for all students

Course Name	Course Code	Course Type	Credits	Marks
Entrepreneurship and Startup Ecosystem	UGBBAMJC409T	MJC	4	100
Operations Management	UGBBAMIC410T	MJC	4	100
International Business	UGBBAMJC411T	MJC	4	100
Consumer Behaviour and Market Trends	UGBBAMIC404T	MIC	4	100
Select from Pool A	Pool A*	AEC	2	50
Select from Pool B	Pool B*	SEC	3	100
Total Credits			21	550

Specializations: Finance · Marketing · Business Analytics · Human Resource Management · International Business

Semester V Specialization-wise

Specialization: Finance

Course Name	Course Code	Course Type	Credits	Marks
Strategic Management	UGBBAMJC512T	MJC	4	100
International Financial Management	UGBFIMJC513T	MJC	4	100
Investment Analysis & Portfolio Management	UGBFIMJC514T	MJC	4	100
Business Ethics and Corporate Governance	UGBBAMIC505T	MIC	4	100
Select from Pool C	Pool C*	MDC	3	100
Select from Pool D	Pool D*	VAC	2	50
Internship I	UGBFIINT501V	INT	3	100
Total Credits			24	650

Specialization: Marketing

Course Name	Course Code	Course Type	Credits	Marks
Strategic Management	UGBBAMJC512T	MJC	4	100
Consumer Behaviour	UGBMMMJC513T	MJC	4	100
Sales Management	UGBMMMJC514T	MJC	4	100
Business Ethics and Corporate Governance	UGBBAMIC505T	MIC	4	100
Select from Pool C	Pool C*	MDC	3	100
Select from Pool D	Pool D*	VAC	2	50
Internship I	UGBMMINT501V	INT	3	100
Total Credits			24	650

Specialization: Business Analytics

Course Name	Course Code	Course Type	Credits	Marks
Strategic Management	UGBBAMJC512T	MJC	4	100
Business Intelligence and Decision Support Systems	UGBANMJC513C	MJC	4	100
Data Visualization using Power BI	UGBANMJC514C	MJC	4	100
Business Ethics and Corporate Governance	UGBBAMIC505T	MIC	4	100
Select from Pool C	Pool C*	MDC	3	100
Select from Pool D	Pool D*	VAC	2	50
Internship I	UGBANINT501V	INT	3	100
Total Credits			24	650

Specialization: Human Resource Management

Course Name	Course Code	Course Type	Credits	Marks
Strategic Management	UGBBAMJC512T	MJC	4	100
HRD – Systems & Strategies	UGBHRMJC513T	MJC	4	100
Change Management and Organizational Development	UGBHRMJC514T	MJC	4	100
Business Ethics and Corporate Governance	UGBBAMIC505T	MIC	4	100
Select from Pool C	Pool C*	MDC	3	100
Select from Pool D	Pool D*	VAC	2	50
Internship I	UGBHRINT501V	INT	3	100
Total Credits			24	650

Specialization: International Business

Course Name	Course Code	Course Type	Credits	Marks
Strategic Management	UGBBAMJC512T	MJC	4	100
International Trade Policy & Strategy	UGBIBMJC513T	MJC	4	100
Global Business Environment	UGBIBMJC514T	MJC	4	100
Business Ethics and Corporate Governance	UGBBAMIC505T	MIC	4	100
Select from Pool C	Pool C*	MDC	3	100
Select from Pool D	Pool D*	VAC	2	50
Internship I	UGBIBINT501V	INT	3	100
Total Credits			24	650

Semester VI Specialization-wise

Specialization: Finance

Course Name	Course Code	Course Type	Credits	Marks
Project Management	UGBBAMJC615T	MJC	4	100
Financial Markets Products and Services	UGBFIMJC616T	MJC	4	100
Business Analysis & Valuation	UGBFIMJC617T	MJC	4	100
Advertising and Brand Management	UGBBAMIC606T	MIC	4	100
Select from Pool B	Pool B*	SEC	3	100
Major Project	UGBFIPRJ601V	PRJ	3	100
Total Credits			22	600

Specialization: Marketing

Course Name	Course Code	Course Type	Credits	Marks
Project Management	UGBBAMJC615T	MJC	4	100
Retail Marketing	UGBMMMJC616T	MJC	4	100
Marketing of Services	UGBMMMJC617T	MJC	4	100
Advertising and Brand Management	UGBBAMIC606T	MIC	4	100
Select from Pool B	Pool B*	SEC	3	100
Major Project	UGBMMPRJ601V	PRJ	3	100
Total Credits			22	600

Specialization: Business Analytics

Course Name	Course Code	Course Type	Credits	Marks
Project Management	UGBBAMJC615T	MJC	4	100
Predictive Analytics in Consumer Behaviour	UGBANMJC616C	MJC	4	100
Financial Analytics	UGBANMJC617C	MJC	4	100
Advertising and Brand Management	UGBBAMIC606T	MIC	4	100
Select from Pool B	Pool B*	SEC	3	100
Major Project	UGBANPRJ601V	PRJ	3	100
Total Credits			22	600

Specialization: Human Resource Management

Course Name	Course Code	Course Type	Credits	Marks
Project Management	UGBBAMJC615T	MJC	4	100
Training & Development	UGBHRMJC616T	MJC	4	100
Performance & Compensation Management	UGBHRMJC617T	MJC	4	100
Advertising and Brand Management	UGBBAMIC606T	MIC	4	100
Select from Pool B	Pool B*	SEC	3	100
Major Project	UGBHRPRJ601V	PRJ	3	100
Total Credits			22	600

Specialization: International Business

Course Name	Course Code	Course Type	Credits	Marks
Project Management	UGBBAMJC615T	MJC	4	100
International Marketing	UGBIBMJC616T	MJC	4	100
Global Supply Chain Management and Logistics	UGBIBMJC617T	MJC	4	100
Advertising and Brand Management	UGBBAMIC606T	MIC	4	100
Select from Pool B	Pool B*	SEC	3	100
Major Project	UGBIBPRJ601V	PRJ	3	100
Total Credits			22	600

Year IV: Advanced specialization courses, Internship II, Major Project II and the Honours with Research pathway.

Semester VII Specialization-wise

Specialization: Finance

Course Name	Course Code	Course Type	Credits	Marks
Advanced Research Methodology	UGBBAMJC718T	MJC	4	100
Financial Derivatives	UGBFIMJC719T	MJC	4	100
Financial modelling	UGBFIMJC720T	MJC	4	100
Service Management	UGBBAMIC707T	MIC	4	100
Internship II	UGBFIINT702V	INT	4	100
Total Credits			20	500

Specialization: Marketing

Course Name	Course Code	Course Type	Credits	Marks
Advanced Research Methodology	UGBBAMJC718T	MJC	4	100
Integrated Marketing Communication	UGBMMMJC719T	MJC	4	100
Quality Management and Business Process Improvement	UGBMMMJC720C	MJC	4	100
Service Management	UGBBAMIC707T	MIC	4	100
Internship II	UGBMMINT702V	INT	4	100
Total Credits			20	500

Specialization: Business Analytics

Course Name	Course Code	Course Type	Credits	Marks
Advanced Research Methodology	UGBBAMJC718T	MJC	4	100
HR Analytics	UGBANMJC719T	MJC	4	100
Social Media & Web Analytics	UGBANMJC720C	MJC	4	100
Service Management	UGBBAMIC707T	MIC	4	100
Internship II	UGBANINT702V	INT	4	100
Total Credits			20	500

Specialization: Human Resource Management

Course Name	Course Code	Course Type	Credits	Marks
Advanced Research Methodology	UGBBAMJC718T	MJC	4	100
Negotiation Skills	UGBHRMJC719T	MJC	4	100
Cross Cultural HRM	UGBHRMJC720T	MJC	4	100
Service Management	UGBBAMIC707T	MIC	4	100
Internship II	UGBHRINT702V	INT	4	100
Total Credits			20	500

Specialization: International Business

Course Name	Course Code	Course Type	Credits	Marks
Advanced Research Methodology	UGBBAMJC718T	MJC	4	100
International Accounting & Reporting System	UGBIBMJC719T	MJC	4	100
International Ventures, Mergers & Acquisitions	UGBIBMJC720C	MJC	4	100
Service Management	UGBBAMIC707T	MIC	4	100
Internship II	UGBIBINT702V	INT	4	100
Total Credits			20	500

Semester VIII Specialization-wise

Specialization: Finance

Course Name	Course Code	Course Type	Credits	Marks
Strategic Corporate Finance	UGBFIMJC821T	MJC	4	100
Behavioural Finance (Neuro Finance)	UGBFIMJC822T	MJC	4	100
Research Ethics	UGBBAMIC808T	MIC	4	100
Major Project II	UGBFIPRJ802V	PRJ	8	200
Total Credits			20	500

Specialization: Marketing

Course Name	Course Code	Course Type	Credits	Marks
International Marketing	UGBMMMJC821T	MJC	4	100
Rural Marketing	UGBMMMJC822T	MJC	4	100
Research Ethics	UGBBAMIC808T	MIC	4	100
Major Project II	UGBFIPRJ802V	PRJ	8	200
Total Credits			20	500

Specialization: Business Analytics

Course Name	Course Code	Course Type	Credits	Marks
Big Data Management and Applications	UGBANMJC821T	MJC	4	100
Digital Marketing	UGBANMJC822T	MJC	4	100
Research Ethics	UGBBAMIC808T	MIC	4	100
Major Project II	UGBFIPRJ802V	PRJ	8	200
Total Credits			20	500

Specialization: Human Resource Management

Course Name	Course Code	Course Type	Credits	Marks
Talent Acquisition and Management	UGBHRMJC821T	MJC	4	100
Team Building in Organizations	UGBHRMJC822T	MJC	4	100
Research Ethics	UGBBAMIC808T	MIC	4	100
Major Project II	UGBFIPRJ802V	PRJ	8	200
Total Credits			20	500

Specialization: International Business

Course Name	Course Code	Course Type	Credits	Marks
EXIM Policy and documentation	UGBIBMJC821T	MJC	4	100
Foreign Exchange & Risk Management	UGBIBMJC822T	MJC	4	100
Research Ethics	UGBBAMIC808T	MIC	4	100
Major Project II	UGBFIPRJ802V	PRJ	8	200
Total Credits			20	500

BBA (Honours with Research)

The Honours with Research pathway includes the research-focused Semester VIII structure shown in the official credit chart.

Course Name	Course Code	Course Type	Credits	Marks
Business Data Analytics and Visualization	UGBBAMJC821T	MJC	4	100
Research Publication and Academic Writing	UGBBAMJC822T	MJC	4	100
Research Ethics	UGBBAMIC808T	MIC	4	100
Dissertation	UGBBADST802V	DST	12	300
Total Credits			24	600

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Official BBA Credit Chart

Refer to the official BBA Credit Chart for the complete curriculum framework and credit distribution.

View / Download PDF »

Note: Select the courses available in the Pool of Courses attached for AEC, SEC, MDC, & VAC.

Syllabus & Credit Charts (BBA)