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Profile – Dr. Jyotsna Rai

Faculty Profile — Dr. Jyotsna Rai

Profile Summary

Seasoned academic professional with over 15 years of experience in academics, research, and curriculum development. Skilled in fostering student engagement, advancing research in consumer behavior, and contributing to institutional growth.

Career Objective

Aspire to contribute to academic excellence through innovative teaching methods, impactful research, and thought leadership in Marketing and Consumer Behavior.

Current Position

  • Assistant Professor, Xavier University, Patna (Jan 2026 – Present)
  • Teaching, research, and mentoring activities

Experience

  • Dean & Associate Professor – IIBM Patna (2023–2025)
  • Assistant Professor – IIPM Odisha
  • Lecturer – DRIEMS Business School
  • Faculty & Coordinator – Sunbeam School
  • Recruitment Officer – Convergys

Teaching Areas

  • Consumer Behavior
  • Marketing Management
  • Service Marketing & CRM
  • Rural Marketing
  • Business Ethics

Qualifications

  • Ph.D. in Management
  • MBA (Marketing)
  • PGDBM
  • BCA

Research & Publications

  • Scopus, ABDC & UGC indexed publications
  • Research in online buying behavior & social media marketing
  • International conference presentations

Technical Skills

  • SPSS, AMOS, SmartPLS
  • NVivo, VOSviewer
  • Power BI, MS Office

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