Career Objective
To be associated with an educational institution which provides an educative working environment where I can
share my knowledge and experience to prepare future generations for the challenging corporate environment.
Experience Summary
- Total Industry Experience: 16 years 2 months.
- Total Teaching Experience: 4 years 6 months (as of current date).
- Skilled in marketing research, branding, consumer insights, strategy development and mentoring students.
Work Experience
- Xavier University, Patna — Assistant Professor (July 2024 – Present).
Teaching: Corporate Strategy, Principles & Practice of Management, Production & Operations Management, E-Commerce; mentoring internship & research projects; organising FDPs & club activities.
- International School of Management — Assistant Professor (Apr 2021 – Jul 2024).
Taught Service Marketing, Marketing Management, Strategic Management; mentored placements and industry interactions.
- IPSOS — Senior Research Manager (Sep 2018 – Mar 2021).
Led quantitative & qualitative research projects — concept testing, pack testing, campaign evaluation, insights & recommendations for FMCG clients.
- GfK — Group Manager (Nov 2011 – Aug 2018).
Managed customized research and market intelligence projects for blue-chip FMCG clients.
- Genpact — Assistant Manager (Dec 2009 – Nov 2011)
- TCS — Senior Process Associate (Jun 2008 – Dec 2009)
- IMRB International — Field Controller (Apr 2006 – May 2008)
- Info Edge India Pvt. Ltd. — Senior Executive (Feb 2005 – Apr 2006)
Certifications & Selected Training
- FDP: Strategic Planning & Implementation in Digital Era — Central University of Punjab (AICTE ATAL).
- FDP: Strategy — Concepts and Application (MJPRU, AICTE ATAL).
- FDP: Organisational Behaviour for Institutional Growth (Basaveshwar Engg. College).
- Presented papers on Ecological Marketing; Effect of Social Media on Marketing Canvas; Green Marketing.
Selected Conference / Seminar Presentations
- National Seminar: Welfare State & Free Market Economy — (25 Mar 2025).
- Research Colloquium, BIT Mesra Patna Campus — (21 Mar 2025): "Hybrid Brand Positioning Strategies".
- ICFTSEM — 2024/2025 — presented papers on brand preference, consumer ethnocentrism vs xenocentrism.
- National Seminar on Financial Literacy in India — (21 Jan 2023).
Teaching & Mentoring
- Taught undergraduate and PG classes in Marketing Management, Strategic Management, Service Marketing, Logistics and E-commerce.
- Mentored final year students for internships, industry projects and placements; organised industry visits and guest lectures.