Career Objective

To be associated with an educational institution which provides an educative working environment where I can share my knowledge and experience to prepare future generations for the challenging corporate environment.

Experience Summary

  • Total Industry Experience: 16 years 2 months.
  • Total Teaching Experience: 4 years 6 months (as of current date).
  • Skilled in marketing research, branding, consumer insights, strategy development and mentoring students.

Work Experience

  • Xavier University, Patna — Assistant Professor (July 2024 – Present).
    Teaching: Corporate Strategy, Principles & Practice of Management, Production & Operations Management, E-Commerce; mentoring internship & research projects; organising FDPs & club activities.
  • International School of Management — Assistant Professor (Apr 2021 – Jul 2024).
    Taught Service Marketing, Marketing Management, Strategic Management; mentored placements and industry interactions.
  • IPSOS — Senior Research Manager (Sep 2018 – Mar 2021).
    Led quantitative & qualitative research projects — concept testing, pack testing, campaign evaluation, insights & recommendations for FMCG clients.
  • GfK — Group Manager (Nov 2011 – Aug 2018).
    Managed customized research and market intelligence projects for blue-chip FMCG clients.
  • Genpact — Assistant Manager (Dec 2009 – Nov 2011)
  • TCS — Senior Process Associate (Jun 2008 – Dec 2009)
  • IMRB International — Field Controller (Apr 2006 – May 2008)
  • Info Edge India Pvt. Ltd. — Senior Executive (Feb 2005 – Apr 2006)

Certifications & Selected Training

  • FDP: Strategic Planning & Implementation in Digital Era — Central University of Punjab (AICTE ATAL).
  • FDP: Strategy — Concepts and Application (MJPRU, AICTE ATAL).
  • FDP: Organisational Behaviour for Institutional Growth (Basaveshwar Engg. College).
  • Presented papers on Ecological Marketing; Effect of Social Media on Marketing Canvas; Green Marketing.

Selected Conference / Seminar Presentations

  • National Seminar: Welfare State & Free Market Economy — (25 Mar 2025).
  • Research Colloquium, BIT Mesra Patna Campus — (21 Mar 2025): "Hybrid Brand Positioning Strategies".
  • ICFTSEM — 2024/2025 — presented papers on brand preference, consumer ethnocentrism vs xenocentrism.
  • National Seminar on Financial Literacy in India — (21 Jan 2023).

Teaching & Mentoring

  • Taught undergraduate and PG classes in Marketing Management, Strategic Management, Service Marketing, Logistics and E-commerce.
  • Mentored final year students for internships, industry projects and placements; organised industry visits and guest lectures.