Dr. Rachna Thakkar is an academic, researcher and author with 14+ years of experience in teaching, research and administration. Her work spans finance, taxation, consumer behaviour and digital transformation. She actively engages in research, patents, books and academic development initiatives to keep teaching contemporary and industry-aligned.

• Consumer Behaviour & Marketing Strategies
• E-commerce, Digitalisation & AI in Business
• Financial Management, Accounting & Taxation
• Human Resource Management & Organisational Behaviour
• Women Entrepreneurship, Sustainability & Rural Development

• Patents: Consumer Behavior Prediction Devices in Retail Industry — UK Design Patent (Reg. No. 6300168, Aug 2023); Employee Directory Kiosk — Govt. of India Design Patent (Reg. No. 439333-001, Dec 2024).
• Books (author / editor): Strategic Management (AMKCORP Academics, 2024); Navigating the New Frontiers of Commerce (AG Publishing House, 2024); Financial Management: Principles and Applications (Cipher Publishers, 2025).
• Selected recent publications: Reimagining Retail & Consumer Purchasing Behaviour after Digital Transformation (2023–25) — papers in Yugato (WoS), IRJAEM, IJISEM and other peer-reviewed outlets.

• Digital Transformation in SMEs and Sustainability — International Seminar, SXCMT (2024).
• E-Marketing and Consumer Buying Behavior — International Conference, SXCMT (2024).
• AI in Revolutionizing E-commerce — National Seminar, SXCMT (2025).
• De-dollarization & Global Trade — National Seminar, SXCMT (2025).

• FDPs on Innovations in Teaching Pedagogy, NEP Orientation, Emotional Competence and Research Methodology.
• Workshops: AI Tools for Research; Data Analysis using SPSS & AMOS; Manuscript Writing for Indexed Journals.

• Best Paper Award — Amity University, Patna (2019).
• Best Teacher Award — Patrika & Mats University (2014).
• University Ranker (M.Ed.) and other academic honours.